We’ve come across several lists of predictions for 2017 trends, so we decided to put together a compilation, curated by Imbibe. We are beverage experts, developing beverage flavors and [...]

According to Feeding America, about 25 to 40 percent of food that we grow, process and transport is never consumed. A growing number of food and beverage brands are trying to combat this pattern [...]

If you’re walking through a forest in Southeast Asia, look up. Chances are good that you’ll spot a massive, green-yellow orb covered in spikes. While it looks like a prehistoric wasp’s nest, it’s [...]

When we talk about beverage trends in terms of product development opportunities, we of course have to consider what’s happening in the world on a macro-level. We can’t develop successful new [...]