Fiber, probiotics add functional benefits to beverages

The Netherlands-based Innova Market Insights reports that 19 percent of functional drinks launched in 2017 had a digestive/gut health claim. “This is a statistic we expect to grow,” says Ilana [...]

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list below for retail recommendations and where to find menus featuring these trends MCT Oil Caveman [...]

IMBIBE’S CCO ANDY DRATT PROVIDES INSIGHTS ON FOUNTAIN INNOVATION AT RCA

(Niles, Illinois) – Health and wellness and technology are macro-trends driving beverage innovation, but options can be limited at restaurants because some foodservice providers are confined by [...]