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Insights

Relax. Consider Adaptogens in Your Next Beverage Project

Adaptogens, herbs known to help manage stress, are entering the food and beverage world. Ashwagandha, holy basil, lavender, maca, and mushrooms are some examples.

Ginger provides value-added benefits to beverages

Ginger, a popular spice with medicinal properties, is gaining traction in functional beverages due to the health-conscious consumer and demand for clean-label ingredients.

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.

A spice that is twice as nice

Link to an external article about Imbibe providing insights into the use of ginger in beverages in Beverage Industry.

Beauty Enhancement: The In Vogue Function

The beauty industry is booming, with a new trend of "beauty from within" gaining traction. Consumers are seeking edible products like beverages that claim to improve hair, skin, and nails.

Bringing beverage innovation to food service

Consumers are driving the beverage market towards healthier options with less sugar. Technology like Coke Freestyle and Pepsi Spire allows customization and data collection for sugar-conscious consumers.

Webinar: Sugar Reduction Trends & Strategies

Due to rising sugar concerns and soda taxes, sugar reduction is a major trend in the beverage industry. This article highlights a webinar that will discuss alternative sweeteners and sugar reduction strategies.

Spotlight: Cassava – A Versatile Ingredient to Watch in Snacks and Beverages

Cassava, a drought-resistant root vegetable, is popping up in grain-free snacks and drinks. Popular for Paleo diets and those with plant-based milk allergies, it's high in carbs but low in other nutrients (except cassava leaves, a good protein source).

IMBIBE RELEASES TREND INSIGHTS FROM EXPO WEST

A beverage development company highlights trends from Expo West. Expect to see more drinks designed for specific needs like beauty or immunity. Organic energy drinks and plant-based milks are on the rise, with nut milks and pea protein gaining traction.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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