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Insights

SupplySide West Podcast 27: Elements of a Successful Product Launch

Joe Farinella, VP of R&D at Imbibe, stresses the importance of planning for failure in new product launches. With 17 years of experience, he advocates for allocating extra time for trials and risk assessment.

Thriving Tea Segment Means Opportunities for Beverage Developers

The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.

IMBIBE’S CCO TO BE KEYNOTE SPEAKER AT PREPARED FOODS R&D APPLICATIONS SEMINAR CHICAGO

Andy Dratt, Imbibe’s Chief Commercial Officer, will keynote at the Prepared Foods R&D Applications Seminar in Chicago on Aug. 2, 2017. Addressing beverage trends and functional ingredients.

Branding for Cognitive Health: A Benefit in High Demand

Cognitive health is a growing beverage trend with consumers seeking focus, memory, or general brain support. Common ingredients include DHA, Citicoline, Matcha, and Ginkgo Biloba, but regulations vary depending on the ingredient and desired claims.

RSVP for Chicagoland Food and Beverage Network Innovation Event – July 12, 2017

RSVP for Chicagoland Food and Beverage Network Innovation Event – July 12, 2017

#Trendspotting National Restaurant Association Show 2017 Recap

Video: #Trendspotting National Restaurant Association Show 2017 Recap

Trends to Watch: Will Biodynamic Be the Next Trend Coming Out of the Sustainability Movement?

Biodynamic agriculture is a trendy farming method focused on self-sufficiency and sustainability. It avoids chemicals and uses on-farm resources to grow organic products.

Chicagoland Food & Beverage Network Hosting Innovation Event At Imbibe

The Chicagoland Food & Beverage Network hosts its first innovation event on July 12 at Imbibe, featuring presentations from local beverage innovators Imbibe and Koval Distillery.

Demand increases for probiotic drinks

Consumers prioritize gut health, driving sales of probiotic-fortified drinks, up 31.2% since 2016, and plant-based options, soaring 269.7%, per SPINS data. Innovations like Aspen Pure Probiotic's shelf-stable process aim to extend probiotics' reach.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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