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Insights

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.

Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.

Trendspotting: On Draft: Nitro-Infused Beverages

Guinness pioneered nitrogen-infused beers, but now craft brewers are adopting nitrogen to enhance stouts and ales. Ball Corporation's Ball's Widget Inside™ can, designed for RTD nitrogen-infused beverages, caters to the 95% of beer drinkers who appreciate this innovation.

IMBIBE, BALL CORPORATION COLLABORATE TO BRING NITRO-INFUSED BEVERAGES TO THE MARKET

Ball Corporation and Imbibe partner to develop innovative nitrogen-infused beverages using Ball's Widget Inside™ can technology.

Key Considerations for Using Ginger in Your Product

Ginger's hot! This spicy ingredient is livening up beverages from coffee to juice, thanks to its taste and health benefits. Expect ginger in mainstream drinks and surprising new options like veggie blends.

Disruptive Beverages 101 at Flavorcon 2018 With Ilana Orlofsky

A beverage industry conference will explore disruptive trends and ingredients in water, coffee, and tea. The session aims to address the rapidly changing flavor landscape.

Relax. Consider Adaptogens in Your Next Beverage Project

Adaptogens, herbs known to help manage stress, are entering the food and beverage world. Ashwagandha, holy basil, lavender, maca, and mushrooms are some examples.

Ginger provides value-added benefits to beverages

Ginger, a popular spice with medicinal properties, is gaining traction in functional beverages due to the health-conscious consumer and demand for clean-label ingredients.

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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