They say you are what you eat, but recent trends indicate it may be time to amend that to include, “…and drink.” Today’s health-conscious consumers not only are looking [...]

There was a time when the notion of a “healthy” beverage might’ve brought to mind something like milk, orange juice or maybe tap water? And each still makes a strong case for [...]

Health and wellness is a catalyst for innovation in the beverage industry, but what that term means for consumers is a moving target impacted by a multitude of factors such as individual need [...]

The adage, “let thy food be thy medicine,” may be more than 2,000 years old, but the concept has been gradually impacting the beverage industry during the last decade. Health and wellness [...]

While beverage companies have been formulating with vitamins and minerals for years, like vitamin D and vitamin C used in milks and juices, respectively, for decades, technological advancements [...]

Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. [...]