The functional beverage market is as inventive and healthy as it is robust. This market is not only serving up flavor mashups, pretty colors (or none at all), and palatable tastes, but it’s [...]

The organic beverage category continues to diversify and shows few signs of decelerating even as the marketplace changes as a result of the coronavirus (COVID-19) pandemic. Nutrition Business [...]

The Nutrition Facts label is under scrutiny by consumers and FDA. Shoppers look at the label as they make dietary choices. The agency dictates the format and what nutrients must listed on the [...]

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next [...]

When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available [...]

Thousands of functional beverages have entered the market over the last decade with ingredients that support need states like improved energy, satiety, gut health, relaxation, beauty, athletic [...]