‘No’, ‘never’ – defining clean label, a $180bn opportunity

At the end of last year, I remember reading that clean label was the trend of the year. Considering the amount of time I have spent learning from colleagues, industry professionals and brand [...]

Naturally functional beverages are poised for growth

Natural function, an extremely relevant theme in the food and beverage industry, has no clear definition. Perhaps not surprisingly, the FDA also doesn’t define “natural” or “functional food”, but [...]

5 functional ingredients to watch

Dive Brief: The following functional food ingredients are predicted to capture more market share in the next year: ashwagandha, coconut vinegar, maca, MCT oils, and purple corn, Imbibe marketing [...]

World Beverage Innovation Awards 2016

Imbibe is proud to support our Manager of Flavor Innovation, Aparna Oak, as one of the judges for the World Beverage Innovation Awards 2016. Ms. Oak’s long list of qualifications include a [...]

Gallery: New beverage products for February 2016

This is a selection of new drinks published to FoodBev.com in February 2016, including PG Tips, Krombacher and Fanta. Read More

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