Natural, clean-label trends drive upswing in botanicals

As more consumers take a back-to-nature approach to their health and nutrition, recognizable, plant-based botanical ingredients like green tea, guarana, turmeric, acai, vanilla and ginger are [...]

Botanicals gain favor for clean label, functional benefits

“Botanicals will continue to make their way into even more beverage categories,” says Ilana Orlofsky, marketing coordinator at Imbibe, Niles, Ill. “Tea and coffee, especially, will act as [...]

Naturally functional beverages are poised for growth

Natural function, an extremely relevant theme in the food and beverage industry, has no clear definition. Perhaps not surprisingly, the FDA also doesn’t define “natural” or “functional food”, but [...]

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