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Tag: beverage

Insights

Beverage trends highlighted at N.R.A. Show

Ilana Orlofsky from Imbibe encourages embracing fringe ingredients to elevate menus and spark creativity. The transformative nature of butterfly pea flower tea, turning from blue to magenta with citrus, highlights its allure.

Fiber, probiotics boost functional beverage category

Consumers prioritize gut health, seeking functional beverages with fiber, probiotics, and prebiotics. Holly McHugh from Imbibe notes the popularity of probiotics, with fibers gaining traction for their gut health benefits.

#Trendspotting: Philly

Philadelphia's Little Baby’s Ice Cream offers CBD-infused non-dairy chocolate treats. Mushroom & Company serves coffee with medicinal mushrooms at Reading Terminal Market. Kari’s Tea Bar presents elderberry hot shrub, a twist on traditional beverages.

Coffee and Tea Trends

The success of RTD coffee and tea is driven by natural sourcing, functional ingredients, and diverse flavors. Brands differentiate with dairy alternatives and functional add-ins. Clean label is crucial, posing technical challenges.

#Trendspotting: Expo West Recap Part II

At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.

Next-gen sports nutrition beverages

This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.

Toasting Drinks Creativity

Local flavors like lemon, lime, and orange remain popular, but global twists with yuzu, guava, and calamansi are trending. Nostalgic flavors like cereal milk, s’mores, and birthday cake are popular in coffee, protein shakes, and cocktails, offering comforting experiences.

How Sweet is Our Future @ South by Southwest: Audio Edition

To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.

2019 Chewing on the Big Issues of the Food Industry at SXSW 2019

Discussions will cover the wine industry's adaptation to Millennial preferences with Andy Dratt from Imbibe, and even food production in dystopian scenarios.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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