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Tag: beverage

Insights

How Sweet is Our Future @ South by Southwest: Audio Edition

To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.

2019 Chewing on the Big Issues of the Food Industry at SXSW 2019

Discussions will cover the wine industry's adaptation to Millennial preferences with Andy Dratt from Imbibe, and even food production in dystopian scenarios.

#Trendspotting: Expo West Recap Part I

At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.

Grains, nuts power plant-based beverages

Pecan, quinoa, hazelnut, and flax are emerging as alternative milk sources, while 53% of U.S. consumers purchase plant-based milks. Sales of vegan alternatives increased 20% from 2016 to 2017, reflecting a broader trend of using grains and nuts.

2019 Flavor & Ingredient Trends

Predicting the future of the beverage industry involves navigating shifting consumer preferences. While natural ingredients gain traction, sugar faces scrutiny. Exotic citrus and bitter flavors are on the rise, reflecting changing taste preferences.

#Trendspotting: Austin

We tasted our way through Austin on a trend walk. Here are some of the most innovative menu items we found on our journey.

Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.

Coffee with an Added Boost

Protein-fortified options appeal to those prioritizing muscle health, while adaptogens like ashwagandha aid relaxation. CBD, despite legal ambiguity, emerges as a sought-after addition for its potential health benefits.

#Trendspotting: Winter Fancy Food Show 2019

CBD-infused coffee from Cadence Cold Brew and plant-based options like Lifeway's dairy-free probiotic beverages cater to evolving consumer preferences.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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