Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: beverage

Insights

Organic beverage formulation in the age of COVID-19

The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.

How to Win in the Better-for-You Beverage Market

The beverage industry is booming with functional ingredients! People are looking for drinks that not only taste good but also offer health benefits like improved memory and focus.

Cheers to Your Health: Feeling Good About Beverage Formulation

Our idea of healthy drinks has grown beyond basics like milk and juice. Consumers are now looking for beverages with functional benefits, like those that improve focus (nootropics) or promote relaxation (adaptogens, CBD).

Healthy Beverages 2.0

The beverage industry is responding to the growing focus on health and wellness, but what defines a "healthy drink" for consumers is constantly changing.

#Trendspotting: Beverage Innovation

Beverage trends include plant-based protein in smoothies and milk, self-heating coffee cans, sparkling tea with functional ingredients, and collagen-infused water. Kombucha, nitrogen-infused drinks, and watermelon flavors are also popular.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Organic Flavors: Change is Coming (This Winter)

The term "organic" is now federally regulated, ensuring produce is grown without synthetic pesticides or fertilizers, and processed foods contain no artificial additives or GMOs.

Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.

Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.