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Tag: beverage trends

Insights

Imbibe is Heading to Expo East – Let’s Accelerate Innovation Together

Catch us at Expo East 2021 on September 23rd and 24th! Let's chat about the latest trends and innovations over a drink or meal. Reach out or contact us directly to schedule a meet-up.

Dairy and Nondairy Beverage Focused Webinar Can Help Fill Your Pipeline – Imbibe Can Supplement Future Formulation

In a free webinar, Imbibe will explore innovations in RTD coffee and tea, highlighting white spaces and opportunities. Dairy Foods will also discuss dairy sector opportunities. Join us on September 23rd, 2021, or sign up to watch later.

The future of functional beverages: Botanics, -bionics, barely-there sweeteners

Imbibe's insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.

Imbibe Recommends Four Hot Flavors To Draw In Consumers

Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).

Looking to Design a New Beverage?

Introducing the Beverage Survival Guide: Your ultimate resource for beverage development. Whether you're a seasoned pro or just starting out, there's something for everyone. Download your free copy today or request a physical fold-out via email.

Weight loss, relaxation shaping beverage trends

The passage clarifies that functional beverages, drinks promising more than just hydration, aren't a new trend. Coffee and tea, consumed for thousands of years, are classic examples.

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

The pandemic will be a major influence on beverage trends in 2021, according to Imbibe. Consumers will likely seek healthy options and exciting flavors for at-home consumption.

TikTok-Inspired Innovation

TikTok is a popular app where users share short videos. Food trends on TikTok include Dalgona coffee (whipped coffee), homemade "cereal" (made from pastries), and copycat recipes (like homemade McDonald's nuggets).

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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