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Tag: beverage trends

Insights

The future of functional beverages: Botanics, -bionics, barely-there sweeteners

Imbibe's insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.

Imbibe Recommends Four Hot Flavors To Draw In Consumers

Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).

Looking to Design a New Beverage?

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Weight loss, relaxation shaping beverage trends

The passage clarifies that functional beverages, drinks promising more than just hydration, aren't a new trend. Coffee and tea, consumed for thousands of years, are classic examples.

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

The pandemic will be a major influence on beverage trends in 2021, according to Imbibe. Consumers will likely seek healthy options and exciting flavors for at-home consumption.

TikTok-Inspired Innovation

TikTok is a popular app where users share short videos. Food trends on TikTok include Dalgona coffee (whipped coffee), homemade "cereal" (made from pastries), and copycat recipes (like homemade McDonald's nuggets).

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

The Beverage Edition: Challenges in Functional Beverages

The functional beverage market is booming with new and innovative ingredients and flavor combinations. This includes drinks with a focus on active nutrition, protein, digestive health, and even combinations like juice and water.

Consumer demand for functional, familiar ingredients drive flavor trends

People are interested in both healthy and familiar flavors. Floral, exotic fruits like passionfruit, guava, and dragon fruit are becoming popular. Even those stuck at home are enjoying fruity and dessert-like flavors.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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