Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe is Heading to Expo East – Let’s Accelerate Innovation Together

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Meet with our team at Expo East!

Imbibe is heading to Expo East 2021 and we’d love to meet up with you there! We’ll be walking the floor Thursday, September 23rd and Friday, September 24th, scouting the latest trends, connecting with current customers and learning from some of the most innovative minds in the industry.

If you’d like to grab a drink, a walk, a meal, or sit and stretch your hip flexors with any of our Business Developers, please email thedrinktank@imbibeinc.com or connect with an Imbibe representative directly.

Stay up to date on the evolving protocols and stance on Expo East in the era of coronavirus.

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
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Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.