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Tag: flavors

Insights

#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.

#TrendSpotting: Mixology to the Masses

People are drinking less alcohol because they want to be healthier, not because they dislike the taste. Consumers crave complex flavors that can rival alcoholic drinks. Read more about this trend and sign up for our Trendspotting newsletter.

#TrendSpotting: Sports Nutrition Trends of Today

In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.

#TrendSpotting: Culinary Creations for Consumer Cravings in Food Service

Diners crave unique flavors (55%) and mini-indulgences (75%). Popular trends include IHOP's Maple Pepsi and Chick-fil-A's Cherry Berry Frosted Lemonade. "Dirty" drinks like coffee in tea or olive juice in martinis are also gaining traction. Learn more in "Epicurated."

Imbibe is Returning to Anaheim – Connect with us!

We're thrilled to attend Expo West 2022 to explore new products, trends, and technology in food & beverage. Let's reconnect in person over a drink, coffee, or meal! Looking forward to it!

10 Tips for Developing Protein Drinks

For stable protein beverages: Understand production capabilities, stabilize protein, validate protein source switches, allow for thermal processing effects, test formulation changes, conduct pilot and full-scale tests, and attend initial production runs for clarity.

Imbibe is Heading to Expo East – Let’s Accelerate Innovation Together

Catch us at Expo East 2021 on September 23rd and 24th! Let's chat about the latest trends and innovations over a drink or meal. Reach out or contact us directly to schedule a meet-up.

#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.

Consider Adding Flavored, Sparkling Water to your Product Line

Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).

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