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Tag: Beverage Industry

Insights

36 Key Terms for Describing Taste and Flavor

When crafting a new product, consistency in flavor description streamlines communication between developers and flavorists. Common terms include: Astringency: Dry, chalky Acidic: Tart, sour Earthy: Musty, green Tart: Sour, sharp Explore our flavor library for samples.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Criteria for World Beverage Innovation Awards 2019 from Aparna Oak, Director of Flavor Innovation

Innovation in beverages reflects consumer desire for experiences, from convenient "meal in a bottle" options to globally inspired flavors. Trends include ancient wisdom ingredients, fermented beverages for gut health, and the rise of plant-based options.

Organic Flavors: Change is Coming (This Winter)

The term "organic" is now federally regulated, ensuring produce is grown without synthetic pesticides or fertilizers, and processed foods contain no artificial additives or GMOs.

Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.

Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.

Fiber, probiotics boost functional beverage category

Consumers prioritize gut health, seeking functional beverages with fiber, probiotics, and prebiotics. Holly McHugh from Imbibe notes the popularity of probiotics, with fibers gaining traction for their gut health benefits.

What to innovative in the beverage industry with Andy Dratt, Chief Commercial Officer at Imbibe

In this podcast episode, Andy Dratt, Chief Commercial Officer at Imbibe, shares insights into the intricacies of beverage development. With a diverse career in the food industry, Andy's expertise shines through as he navigates the ever-changing landscape of beverage innovation.

#Trendspotting: Philly

Philadelphia's Little Baby’s Ice Cream offers CBD-infused non-dairy chocolate treats. Mushroom & Company serves coffee with medicinal mushrooms at Reading Terminal Market. Kari’s Tea Bar presents elderberry hot shrub, a twist on traditional beverages.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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