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Tag: Beverage Industry

Insights

Challenges and Strategies for Navigating Clean Label

The clean label movement is gaining traction in the food and beverage industry, though its definition varies among professionals. Implementation poses challenges like regulatory hurdles and cost.

IMBIBE’S VP OF R&D JOINS SPEAKING PANEL AT SUPPLY SIDE WEST

Imbibe’s VP of R&D, Joe Farinella, will speak at Supply Side West in Las Vegas on Sept. 28, 2017. His panel covers strategies for successful product launches, drawing from his 17+ years of industry experience.

#Trendspotting Chicago Edition

Video: #Trendspotting Chicago Edition

IMBIBE’S COO PRESENTING AT SUPPLYSIDE WEST

Imbibe’s COO, Will Lennon, will address clean label challenges and strategies at SupplySide West in Las Vegas on Sept. 26, 2017, at 1:30 p.m. With supply chain expertise, Lennon will discuss customer expectations and hidden costs.

Capture Consumers with Less Traditional Vegetable Flavors in Your Next Beverage Launch:

Veggies are hot! From fancy dishes to surprising drinks, they're everywhere. Stores offer more than just tomatoes, and consumers are loving these healthy beverages. Expect beet, spinach, and carrot flavors in drinks, with shelf-stable options coming soon.

Meal in a bottle

Kim Folta of Imbibe underscores the importance of meeting consumer expectations for satiety and nutrients. Medical foods cater to specific nutritional needs or illnesses, including digestive disorders or food allergies.

#Trendspotting Summer Spotlight

Video: #Trendspotting Summer Spotlight

SupplySide West Podcast 27: Elements of a Successful Product Launch

Joe Farinella, VP of R&D at Imbibe, stresses the importance of planning for failure in new product launches. With 17 years of experience, he advocates for allocating extra time for trials and risk assessment.

Thriving Tea Segment Means Opportunities for Beverage Developers

The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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