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Tag: Beverage Industry

Insights

Demand increases for probiotic drinks

Consumers prioritize gut health, driving sales of probiotic-fortified drinks, up 31.2% since 2016, and plant-based options, soaring 269.7%, per SPINS data. Innovations like Aspen Pure Probiotic's shelf-stable process aim to extend probiotics' reach.

#Trendspotting Cold Brew Coffee

Video: Cold Brew Coffee, Coffee brewed in cold water yields a sweeter and less acidic brew, which has contributed to the growth of the sub-segment of coffee: cold-brew.

Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.

Fiber on the (Fore)Front of Packages

Americans consume 15g of fiber daily, below the 25-30g recommended. Despite its benefits, fiber lacks the appeal of protein. Foods like pulses, avocados, and oats are fiber-rich but often overlooked.

Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?

The clean label trend raises questions about its true impact on health and the food system. While it's crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn't always revived brands, while products thrive despite non-clean label components.

#Trendspotting – Enhanced Waters

Video: #Trendspotting – Enhanced Waters

Raise a Glass to Innovative Fruit and Vegetable Beverages

The legacy of Tang gives way to a surge in fruit and vegetable beverages, driven by health-conscious consumers. Cold-pressed juices, rich in veggies like cucumber and kale, dominate markets in the US and Europe.

How Are Flavors Born?

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. Chart: How are flavors born.

The Protein Beverage Landscape

The protein market is booming, with U.S. drink sales expected to hit $6.7 billion by 2019 and global market at $43.3 billion by 2024. Originally in sports nutrition, protein now meets on-the-go needs.

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