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Tag: beverage development

Insights

Flavor Drop: Cookie Butter (Spiced Cookie) & Affogato

Learn more about Cookie Butter and Affogato - or better yet, request samples to enhance these trendy and indulgent flavors into your portfolio!
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Flavor Wheel – Dragon Fruit

Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.
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#TrendSpotting: Sports Nutrition Trends of Today

In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.
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Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.
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Flavor Drop Lychee & Strawberry Kiwi

Flavor Drop: Lychee & Strawberry Kiwi

Learn about Lychee and Strawberry Kiwi flavors, including tasting notes from our flavorists!
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glass of pina colada and ginger beer as seen from above with note: flavor drop

Flavor Drop: Piña Colada & Ginger Beer

Piña Colada flavor is everywhere! From classic candies to boozy innovations and even plant-based desserts, Piña Colada is a growing trend. Social media buzz and searches for Piña Colada smoothies show its popularity across categories.
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guava flavor wheel with a photograph of descriptors on each peice

Flavor Wheel – Guava

Guava is trending this summer, featured in drinks like Hiyo's social tonic, Smirnoff's vodka, and McDonald's Guava Pie. Our flavor experts can help you create perfect Guava pairings with pink lemonade, rose, or milk chocolate.
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flavor in four glasses of fruit filled beverages with a publication note, prepared foods, May 15, 2024

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.
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#TrendSpotting: Culinary Creations for Consumer Cravings in Food Service

Diners crave unique flavors (55%) and mini-indulgences (75%). Popular trends include IHOP's Maple Pepsi and Chick-fil-A's Cherry Berry Frosted Lemonade. "Dirty" drinks like coffee in tea or olive juice in martinis are also gaining traction. Learn more in "Epicurated."
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