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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Product Inspiration: Lemonade Edition

Developing non-soda options is a top priority as CSD sales decline. Lemonades, often perceived as healthier, are ripe for innovation. Expect to see sparkling varieties, lemonade/tea hybrids, flavorful options, and those with added health benefits.

Meal in a bottle

Kim Folta of Imbibe underscores the importance of meeting consumer expectations for satiety and nutrients. Medical foods cater to specific nutritional needs or illnesses, including digestive disorders or food allergies.

#Trendspotting Summer Spotlight

Video: #Trendspotting Summer Spotlight

SupplySide West Podcast 27: Elements of a Successful Product Launch

Joe Farinella, VP of R&D at Imbibe, stresses the importance of planning for failure in new product launches. With 17 years of experience, he advocates for allocating extra time for trials and risk assessment.

Thriving Tea Segment Means Opportunities for Beverage Developers

The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.

Criteria for World Beverage Innovation Awards 2017 from Aparna Oak, Director of Flavor Innovation

Health and wellness fuel food and beverage innovation. As a judge for the 2017 World Beverage Innovation Awards, I emphasize origin transparency, sustainability, Non-GMO transparency, plant-based ingredients, and clear nutrition labeling to resonate with consumers.