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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West

Don't miss Imbibe's Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.
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#TrendSpotting: Chicago Edition

We explored Chicago's Logan Square and West Loop neighborhoods, sampling innovative menu items. Highlights included Lula Cafe's botanical Tijuana Brass Band drink, Seasons Soda Bitter Lemon Soda, and Owen & Alchemy's savory juice.
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Imbibe and Kendall College to Co-Host Cocktail Creation and Innovation Event

Join us for an evening dedicated to exploring cocktail innovation from two distinct perspectives. Chef Elaine will offer insights from her culinary expertise, while Imbibe will delve into the food science behind cocktails.
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Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.
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What Manager of Flavor Innovation, Aparna Oak, is looking for at the World Beverage Innovation Awards 2016

Entrants in the 2016 World Beverage Innovation Awards should focus on health benefits and minimal processing, appealing to consumer values. Innovative flavor pairings and taste modulation technology enhance accessibility and mouthfeel.
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transparency simplicity beverage packaging

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, Imbibe's executive vice president, and Jeff Hilton, BrandHive's co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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