Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Clean Label Isn’t Losing Momentum, So Where is it Headed?

Caribou, Panera, and Chipotle are among the latest to embrace clean label commitments, banning artificial ingredients. This trend extends beyond restaurants to RTD beverages and packaged foods.
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2017 National Restaurant Association Show Recap

Video: #Trendspotting National Restaurant Association Show 2017 Recap
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A Unique Office Space Encourages Collaboration, Productivity and Creativity

Imbibe's 40,000 sq. ft. Beverage Innovation Center fosters creativity akin to Google's environment. The open layout encourages collaboration, with skylights brightening the space. The ReBar offers custom beverages for brainstorming sessions.
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Demand increases for probiotic drinks

Consumers prioritize gut health, driving sales of probiotic-fortified drinks, up 31.2% since 2016, and plant-based options, soaring 269.7%, per SPINS data. Innovations like Aspen Pure Probiotic's shelf-stable process aim to extend probiotics' reach.
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#Trendspotting Cold Brew Coffee

Video: Cold Brew Coffee, Coffee brewed in cold water yields a sweeter and less acidic brew, which has contributed to the growth of the sub-segment of coffee: cold-brew.
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Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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