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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.

Fiber on the (Fore)Front of Packages

Americans consume 15g of fiber daily, below the 25-30g recommended. Despite its benefits, fiber lacks the appeal of protein. Foods like pulses, avocados, and oats are fiber-rich but often overlooked.

Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?

The clean label trend raises questions about its true impact on health and the food system. While it's crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn't always revived brands, while products thrive despite non-clean label components.

Category Insight: Clean Label Sweeteners Raise the Bar in Beverages

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

#Trendspotting – Enhanced Waters

Video: #Trendspotting – Enhanced Waters

Raise a Glass to Innovative Fruit and Vegetable Beverages

The legacy of Tang gives way to a surge in fruit and vegetable beverages, driven by health-conscious consumers. Cold-pressed juices, rich in veggies like cucumber and kale, dominate markets in the US and Europe.