Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Category Insight: Clean Label Sweeteners Raise the Bar in Beverages

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

#Trendspotting – Enhanced Waters

Video: #Trendspotting – Enhanced Waters

Raise a Glass to Innovative Fruit and Vegetable Beverages

The legacy of Tang gives way to a surge in fruit and vegetable beverages, driven by health-conscious consumers. Cold-pressed juices, rich in veggies like cucumber and kale, dominate markets in the US and Europe.

How Are Flavors Born?

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. Chart: How are flavors born.

The Protein Beverage Landscape

The protein market is booming, with U.S. drink sales expected to hit $6.7 billion by 2019 and global market at $43.3 billion by 2024. Originally in sports nutrition, protein now meets on-the-go needs.

Trend Walk Preview: Get a Taste of Beverage Trends on an Imbibe Tour around Chicago

Chicago's beverage scene offers diverse experiences. Pickwick Coffee Roasters in West Town supports local communities, serving unique drinks like vanilla bourbon latte. The Wormhole Coffee in West Town/Wicker Park offers seasonal creations like Cool But Rude.