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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Seeking stability in beverage applications

Imbibe's Joe Farinella highlights four key stabilization areas: physical, micro, flavor, and appearance, with high-protein drinks posing the biggest challenge.

Function: Immunity

Consumer demand for functional beverages is surging. Mintel reports 70%-82% of consumers seek added health benefits in bottled water, coffee, and teas.

Clean-label SweetSense^TM developed during ‘critical time’ for beverage industry

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Consumers seek convenient, nutritious drinks, driving growth in vegetable-based, fermented, and animal-based options. Despite their acquired taste, fermented drinks are gaining popularity, suggesting increasing acceptance of unique flavors.

2017 Beverage Trends: Glass is Half Full

Imbibe Inc. highlights 2017’s top beverage trends, including sustainability with brands like Green Sheep Water, no sugar added options such as Tickle Water.

Following the Organic Spice Trail

Product developers face a challenge in sourcing flavorful organic ingredients due to limited supply. While demand for organic foods grows, sourcing organic herbs and spices proves difficult.