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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Imbibe and Kendall College Co-Host Cocktail Innovation Event: Blending Art & Science

Imbibe and Kendall College will co-host “Blending Art and Science,” exploring cocktail innovation from culinary and scientific perspectives. Chef Elaine Sikorski will discuss flavor design, while Imbibe scientists delve into food science and flavor chemistry.
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World Beverage Innovation

World Beverage Innovation Awards 2016: what the judges are looking for – part one

There are six weeks left to enter the World Beverage Innovation Awards 2016, which will be presented at a special ceremony as part of BrauBeviale in November.
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What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is surging, with their presence in functional beverages on the rise. However, this delivery system poses challenges.
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5 functional ingredients to watch

Functional food ingredients like ashwagandha, coconut vinegar, maca, MCT oils, and purple corn are expected to gain market share, according to Imbibe marketing coordinator Ilana Orlofsky.
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Tracking Cutting Edge Beverage Trends

Engage a flavor or blending house like Imbibe Inc. early in the scale-up phase to reduce risks. Laura Klibanow, a company director, warns against late involvement, which can lead to wasted resources and the need for redirection.
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WFFC Announces 2016 Fall Seminar

The WFFC Fall Seminar on September 14, 2016, at Saddle Brook Marriott will explore "Today’s Consumer Taste and Their Influence on the F&F Industry."
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