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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Imbibe Unveils Proprietary Technology that Elevates Sweetness Perception

SweetSenseTM reduces sugar by up to 30%, labeled as a natural flavor, ideal for clean-label products. Contact Imbibe for details.

Sourcing organic ingredients

In 2015, organic food sales reached nearly 5% of total US food sales. However, sourcing organic ingredients remains a challenge due to limited supply and certification requirements.

Function: Digestive Health

Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.

Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction

The FDA's added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.

#TrendSpotting – Savory Beverages

Video: #TrendSpotting – Savory Beverages, Vegetables are in vogue, appearing in drinks like golden milk and turmeric lattes. Fermented veggies inspire savory beverages.

Introducing SweetSense^TM

SweetSenseTM is a new flavor enhancer designed to improve sweetness perception in beverages. It's natural, doesn't limit usage rates, and is made by Imbibe.