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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.

2017: Meet the newest Imbibers

Imbibe New Hire Introductions

Protein holds steady in 2017 but consumers become more sophisticated with their demands

Protein remains a key fortification attribute in 2017, with its market projected to reach $43 billion by 2024. Laura Dembitzer of Imbibe highlights the need for strategic protein selection and communication of unique benefits, especially with discerning consumers.

Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener

Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.

Science-backed cognitive ingredients in demand for beverages

The slogan "A mind is a terrible thing to waste" now reflects a trend in cognitive health products. Consumers, from millennials to baby boomers, seek functional beverages to enhance memory and focus.

Imbibe is exhibiting at Southern California Section IFT

Join us at Suppliers' Night Expo on March 8, 2017, from 3:00-8:00 PM at the Disneyland Hotel Exhibition Hall in Anaheim, CA. Visit Imbibe at table 1605! Network with industry professionals and explore the latest ingredients, concepts, and products.