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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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vanilla bean

Suppliers utilize cost-effective vanilla ingredient solutions

Vanilla's versatility allows for endless flavor possibilities, according to Christopher Smith from Virginia Dare. Deborah Osborne from Flavor Dynamics notes its role in making new products approachable.
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clean label

‘No’, ‘never’ – defining clean label, a $180bn opportunity

The clean label trend has evolved with various interpretations. Strategies include shorter ingredient lists, simple and pronounceable ingredients, free-from claims, and ethical business practices.
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imbibe esters infographic

Esters – The Fruity Building Blocks of Flavor

Chart: Esters – The Fruity Building Blocks of Flavor
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wffc speaker

How Are Pets, Millennials and Essential Oils Shaping F&F?

The WFFC seminar covered trends from beverages to pet food and millennial preferences. Imbibe's Ilana Orlofsky highlighted the rise of multifunctional beverages, expected to hit $279 billion in sales by 2020. Consumers seek energy, relaxation, and inspiration in their drinks.
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The good news and bad news of formulating clean label beverages

Interest in clean label beverages is high, yet supply chain bottlenecks pose challenges for sourcing rare ingredients or meeting specific certifications.
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Imbibe exhibiting at Chicago Section IFT Suppliers’ Night – Booth 1048

Imbibe exhibiting at Chicago Section IFT Suppliers’ Night – Booth 1048
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