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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe on the Brain

Thanks, Dean, for representing Imbibe, Chicago, and contributing to our dynamic culture. This is just one way to have Imbibe on the brain.

ReBar – A Closer Look

Last year, ReBar, our custom beverage development bar, debuted. Ingredients like chia, flax, teff, and matcha offer various functional benefits such as muscle repair, omega-3s, fiber, and antioxidants.

Packaging and sweeteners have most room for innovation, says Imbibe beverage expert

Laura Dembitzer of Imbibe praises La Colombe's Draft Latte for its unique packaging and frothy texture. Sales have soared, reaching major retailers like Target and Whole Foods. Jon Spear expects textured beverages like this to trend across categories.

#TrendSpotting – What’s Hot in Spices

Video: #TrendSpotting – What’s Hot in Spices

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.

The Latest Innovations in Plant-Based Products

Plant-based products are booming, outpacing the overall food industry. With the dairy alternative market set to hit $19.5 billion by 2020, brands are meeting demand with innovative offerings.