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Flavor Wheel

This is one representation of the vocabulary that our flavor chemists and product developers have when working on beverage formulations, beverage flavors and beverage development. Words like grassy, candied, cocoa, and coffee are common to hear around the office at this beverage development company and through all stages of drink development.

imbibe flavor wheel

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Flavor Drop: Fruit Punch & Watermelon

Watermelon flavor has many characteristics including candied, ripe, green, or juicy, and Imbibe can help select or design the one best suited for your product.
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A Food & Beverage Manufacturer’s Guide to Labeling a Product as “Healthy”

New "Healthy" Foods: Foods like avocados, nuts, seeds, and olive oil now qualify due to their nutritional benefits.
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guarana

Guarana: A Natural Energy Boost for Your Next Formulation

Consumers consistently prioritize energy among the top two desired benefits in food and beverages, creating significant growth potential for guarana and other energy-boosting ingredients.
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