Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Perking Up Beverage Applications with Coffee Ingredients

Coffee is branching out beyond the mug. It's now a versatile flavor and natural energy source in new drinks. Ready-to-drink options cater to different needs, with some offering an energy kick and others aligning with specific diets.
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#Trendspotting: Beverage Innovation

Beverage trends include plant-based protein in smoothies and milk, self-heating coffee cans, sparkling tea with functional ingredients, and collagen-infused water. Kombucha, nitrogen-infused drinks, and watermelon flavors are also popular.
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Preserving the nutritional quality of packaged foods

“In general, the content of macronutrients like proteins, carbohydrates and fats will not be altered during processing and shelf life,” said Joe Farinella, vice president of product development, Imbibe.
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New Decade, New Hires!

New Hire Introductions.
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Flavor trends fueling beverage innovation

Beverage innovators are looking beyond classic fruits to include exotic fruits like passionfruit, guava, and dragonfruit in their drinks. This trend caters to adventurous consumers while still incorporating familiar flavors like cherry vanilla and strawberry banana.
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#Trendspotting: Sweet Options

Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.