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Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.

The future is functional beverages, drink firm predicts

Functional drinks will evolve to address various needs. Alcohol options will diversify with more low- and no-alcohol choices and CBD-infused beverages, with hard seltzers continuing to grow.

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Imbibe's 2020 U.S. beverage trend predictions focus on health and wellness, merging with experience-culture and economic factors. Natural flavors from superfruits and nostalgic tastes like s’mores will dominate better-for-you beverages.

US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts

Expect botanicals paired with "true-to-fruit" flavors like basil and strawberry, alongside exotic versions such as calamansi, tangerine, and yuzu. Combining these with familiar flavors like guava and strawberry will introduce consumers to new taste experiences.

Functional Beverages Going Back to the Basics (Part I)

Beverage trends emphasize a return to essential nutrients like fiber, omega-3s, calcium, choline, B-vitamins, vitamin C, vitamin D, iron, magnesium, potassium, and zinc.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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