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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Botanicals and functional beverages

Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.

Beverage Survival Guide

Before creating a beverage, consider its nutrition, regulations, competition, packaging, and processing. This guide will help you develop your beverage idea into a successful product.

Boosting energy, limiting fatigue

Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.

Using their Gut Instincts

Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.

#Trendspotting: The COVID-19 Effect

The pandemic is driving demand for functional beverages that boost immunity, reduce stress, and improve sleep. Consumers are also interested in DIY in food, beverages, and cocktails, along with nostalgic flavors and products that recreate restaurant experiences at home.

How to Win in the Better-for-You Beverage Market

The beverage industry is booming with functional ingredients! People are looking for drinks that not only taste good but also offer health benefits like improved memory and focus.