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Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.

#Trendspotting: 2020 Trend Predictions Part II

2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.

Tracking Tea Trends with 2020 Foresight

Beverage companies are adding unique ingredients like herbs (mint, basil), flowers (lavender, rose), and spices (turmeric, ginger) to their drinks for a flavor boost and potential health benefits. These additions complement classic flavors while offering a subtle, interesting twist.

Drinking Going Digital

The beverage industry is innovating in two main areas: new product development and digital technology integration.

New year, new drinks: What to watch in US beverage in 2020 and beyond

Consumers will seek out "functional plus" beverages with added health benefits, alongside vibrant colors, exotic flavors, and unique textures. Imbibe notes that health and wellness, experience-culture, and economic factors will drive many of these trends.

The Immunity Opportunity

Holly McHugh, marketing associate at Imbibe, notes that consumers prioritize vitamins and minerals based on personal well-being, leveraging online information and health tech for self-research, surpassing government guidelines.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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