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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Holistic Health & Wellness Beverages

In 2019, health-conscious consumers drove the rise of plant-based products, with a 62% growth in plant-based claims. Even meat-eaters embrace these options for perceived health benefits and sustainability.

2019 Beverage Trends: Top Predictions for the Coming Year

In 2019, expect beverage trends to reflect a holistic approach to health and wellness, addressing mental, physical, and environmental well-being.

Imbibe Releases 2019 Beverage Trend Predictions

Imbibe's top beverage trends for 2019 reflect a holistic approach to health and wellness, with products targeting mental, physical, and environmental well-being. Attributes like texture, clean labels, sugar reduction, and sustainability will also shape the market.

#Trendspotting: San Francisco

Fermented beverages like kombucha and shrubs are gaining popularity, with unique flavors like black currant and smoked pear. Trends also include cold brew tea, cheese tea, and innovative flavors like cardamom and guava.

Better-For-You Cocktails

The trend of better-for-you products extends to cocktails, with ingredients like kombucha, shrubs, and superfoods being incorporated. Kombucha cocktails are gaining popularity, with examples like the HG Mule and Kombucha Whiskey Sour.

Creating Effective Global Flavors at Flavorcon Day 2

Ilana Orlofsky’s presentation emphasized disruptive beverages, highlighting energy waters, tree waters, and protein-fortified waters.