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Category: Trends

Insights

Flavor Drop: Pink Lemonade & Rocket Pop

Pink Lemonade is the summer flavor that won't quit! Searches and launches are exploding across drinks, candy, ice cream, and even supplements. This nostalgic tastebud trip is more than just a childhood memory, it's a top trend in 2024.

Flavor Drop: White Grape & Concord Grape

White Grape is back! This nostalgic flavor is trending across drinks (from soda to energy drinks) and social media buzz is up 25.6%.

#TrendSpotting: Unveiling Generation Alpha

62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe's "Epicurated" Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.

Flavor Drop: Cotton Candy & Red Licorice

Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.

Flavor Drop: Black Cherry & Spiced Cherry

Black Cherry's back! Remember those childhood treats? This isn't just a trip down memory lane - Black Cherry's a top drink flavor and booming in Latin America. But the trend goes beyond drinks!

Flavor Drop: Fruit Punch & Tropical Punch

Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!

Flavor Drop: Cantaloupe & Black Raspberry

Cantaloupe is having a moment! This refreshing melon flavor is a hit in ice cream (up 120.7%!) and Asian beverages. Cantaloupe offers a unique taste waiting to be explored.

Infographic: Sip to Stay Young

Our infographic reveals consumer trends to help you address beauty from within.

#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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