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Category: Trends

Insights

TikTok Beverage Trends Analysis

With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it's a real-time test market.

#TrendSpotting: Shifts in Attitudes and Alcohol Consumption

Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!

Combatting Microplastics: A Roadmap for F&B Manufacturers

Some studies suggest that adults ingest about 900 particles per day. Minimizing plastic usage and improving manufacturing processes can help.

Flavor Drop for Luck: Irish Cream & Marshmallow Cereal

Irish Cream and Marshmallow Cereal: Timeless flavors for St. Patrick's Day and beyond.

Flavor Drop of Love: Red Velvet & White Chocolate Raspberry

Featuring Red Velvet and White Chocolate Raspberry flavors because love is in the air!

Bergamot: A Versatile Citrus Revolutionizing Sweet Flavor Innovation

Bergamot continues to catch consumer attention, especially for its role in Earl Grey, which has experienced 11% search growth on Google in the past year.

Flavor Drop: Fruit Punch & Watermelon

Watermelon flavor has many characteristics including candied, ripe, green, or juicy, and Imbibe can help select or design the one best suited for your product.