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Category: Trends

Insights

#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.

Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.

#Trendspotting: The Green Rush

CBD-enhanced beverages are gaining momentum, with offerings from Dram, Elev8 Hemp, and more.

Future of Function

Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.

#Trendspotting: Chicago

We tasted our way through Chicago on our annual trend walk. Here are some of the most innovative and on-trend menu items we found on our journey.

Botanical Trend Continues to Blossom

Botanical flavors, especially floral flavors like hibiscus and lavender, are growing in popularity in beverages due to consumer demand for healthy and natural ingredients.

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.

The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.

Flavor Trends in Beverage Development and Beyond: Part 2

This article discusses current beverage flavor trends: indulgent, nostalgic/classic, and global. It mentions Imbibe's expertise in formulating these flavors and offers contact information for inquiries.