Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

Ready to Go Non-GMO

"Clean label" is a consumer driven term for food and beverages with non-GMO ingredients. There's no official definition but it generally means simple, recognizable ingredients.

The Kombucha Boom

The article discusses the unexpected popularity of kombucha, a fermented and slightly alcoholic beverage. It highlights trends like home brewing kits, kombucha beer with hops, allowing some alcohol content, and even kombucha cocktails.

Eat with Your Eyes

Colorful beverages are attracting consumers' attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.

Separate Yourself from the (Six) Pack – Alcohol Overview in QSR and Fast Casual

Fast food and fast casual restaurants are offering more alcoholic options like beer, wine, and cocktails to attract customers who want to stay and drink, even though takeout is still popular.

Next-Gen Protein

Consumers want more grams of protein per serving, more options for protein sources, and protein on-the-go. The trend shows no signs of slowing down and the market is expected to reach $21.5 billion globally by 2025.

Bedtime Beverages

The beverage market offers various sleep-supporting options besides supplements. Products include Som Sleep drinks with melatonin, valerian root-infused milk from Sleep Well.

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.

Trendspotting: Top Trending Flavors

In 2019, beverage trends include hemp-derived CBD, probiotics, and collagen for health benefits. Botanical and nostalgic flavors, along with spicy and exotic tastes from Asia and Latin America, will be popular.

Andy Dratt Presenting at Smartfood Expo

The SmartFood Expo will offer educational sessions to help health food and beverage manufacturers understand today's health-conscious consumer.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.