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Category: Trends

Insights

Future of Function

Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.

#Trendspotting: Chicago

We tasted our way through Chicago on our annual trend walk. Here are some of the most innovative and on-trend menu items we found on our journey.

Botanical Trend Continues to Blossom

Botanical flavors, especially floral flavors like hibiscus and lavender, are growing in popularity in beverages due to consumer demand for healthy and natural ingredients.

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.

The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.

Flavor Trends in Beverage Development and Beyond: Part 2

This article discusses current beverage flavor trends: indulgent, nostalgic/classic, and global. It mentions Imbibe's expertise in formulating these flavors and offers contact information for inquiries.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.

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