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Category: Trends

Insights

#Trendspotting: Alt Dairy

Plant-based milk options cater to diverse preferences, from Milkadamia's pure macadamias to Hope & Sesame's sustainable sesame milk. Oat milk's surge, led by Oatly, prompted brands like Coffee Mate and Rise to adopt it.

True to Fruit Flavors Maintain Largest Share of Beverage Market

Imbibe's flavorists blend beverages precisely, with true-to-fruit leading demand. Among new products, 40% featured fruit, and 39% botanicals. Hibiscus, elderflower, lemongrass, lemon balm, and cardamom show promise.

Nootropics: The not so new beverage buzzword of 2019

The rise in Alzheimer's cases highlights growing consumer interest in cognitive health products. Nootropics, like L-theanine and lion’s mane, are gaining popularity despite regulatory challenges.

#Trendspotting: Philly

Philadelphia's Little Baby’s Ice Cream offers CBD-infused non-dairy chocolate treats. Mushroom & Company serves coffee with medicinal mushrooms at Reading Terminal Market. Kari’s Tea Bar presents elderberry hot shrub, a twist on traditional beverages.

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.

#Trendspotting: Expo West Recap Part II

At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.

Props to Hops: A New Generation of Hops-laden Beverages

Younger consumers are prioritizing beverages that align with their biological needs, leading to a rise in functional ingredients like hops. Brands like Heineken, Leffe, and Hoplark HopTea cater to this trend with innovative products.

#Trendspotting: Austin

We tasted our way through Austin on a trend walk. Here are some of the most innovative menu items we found on our journey.

Coffee with an Added Boost

Protein-fortified options appeal to those prioritizing muscle health, while adaptogens like ashwagandha aid relaxation. CBD, despite legal ambiguity, emerges as a sought-after addition for its potential health benefits.

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