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Category: Trends

Insights

The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.

Flavor Trends in Beverage Development and Beyond: Part 2

This article discusses current beverage flavor trends: indulgent, nostalgic/classic, and global. It mentions Imbibe's expertise in formulating these flavors and offers contact information for inquiries.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.

Consider Adding Flavored, Sparkling Water to your Product Line

Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).

#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

Flavor Trends in Beverage Development and Beyond: Part 1

Imbibe emphasizes flavor in beverage development, noting enduring trends like "True to Fruit," "Indulgent," and "Nostalgic." Fantasy Flavors showcase Pop-Tarts, Prairie Farms ice cream, and Dragon Drink.

#Trendspotting: Alt Dairy

Plant-based milk options cater to diverse preferences, from Milkadamia's pure macadamias to Hope & Sesame's sustainable sesame milk. Oat milk's surge, led by Oatly, prompted brands like Coffee Mate and Rise to adopt it.

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