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Category: Technical & Industry Guidance

Insights

Webinar: Plant-Based Dairy Alternatives

There will be a webinar on July 8th, 2020 about plant-based milk alternatives, covering different sources, market drivers, flavor analysis, and innovation opportunities. The host is Ilana Orlofsky, a marketing manager at Imbibe with expertise in beverage trends and innovation.

8 Tips for Building Brand Loyalty

Keeping beverage customers loyal is hard. Consumers want constant innovation, affordability, and quality. Surprise them with exciting flavors and textures, be honest about your ingredients, and sell online where they're shopping now.

Beverage Survival Guide

Before creating a beverage, consider its nutrition, regulations, competition, packaging, and processing. This guide will help you develop your beverage idea into a successful product.

Become a Protein Pro: The Fundamentals of Developing Protein Drinks (Webinar)

This webinar is designed for beverage professionals interested in formulating protein drinks. It covers the science behind protein structure and how it behaves during processing. Real-world examples will also be discussed.

Creating Consumer FOMO: Ideas for your Next Spring or Summer LTO

The beverage industry uses Limited Time Offers (LTOs) to capture consumer attention. These special flavors create a sense of exclusivity and belonging, especially when tied to holidays or seasons.

36 Key Terms for Describing Taste and Flavor

When crafting a new product, consistency in flavor description streamlines communication between developers and flavorists. Common terms include: Astringency: Dry, chalky Acidic: Tart, sour Earthy: Musty, green Tart: Sour, sharp Explore our flavor library for samples.

Webinar: Beverage Processing Bootcamp

The webinar discusses the impact of processing on various aspects of a beverage product, including taste, color, stability, and nutrition. It will cover how factors like product composition, pH, and ingredient order can affect the final product.

6 Essential Tips for a Successful New Beverage Launch

Plan your perfect sip! Research your unique selling point and target market first. Then factor in temperature and packaging during recipe development. Find a copacker early for your ingredients.

Functional Beverages Going Back to the Basics (Part II)

If you missed part 1 on nutrient-rich functional beverages, check it out. Here's a sneak peek at ingredients rich in essential nutrients: chickpea (fiber, iron), egg yolk (phosphorus, B vitamins), chia (fiber, omega-3s), and raspberries (vitamin C, fiber).

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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