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Category: Technical & Industry Guidance

Insights

Creating Consumer FOMO: Ideas for your Next Spring or Summer LTO

The beverage industry uses Limited Time Offers (LTOs) to capture consumer attention. These special flavors create a sense of exclusivity and belonging, especially when tied to holidays or seasons.

36 Key Terms for Describing Taste and Flavor

When crafting a new product, consistency in flavor description streamlines communication between developers and flavorists. Common terms include: Astringency: Dry, chalky Acidic: Tart, sour Earthy: Musty, green Tart: Sour, sharp Explore our flavor library for samples.

Webinar: Beverage Processing Bootcamp

The webinar discusses the impact of processing on various aspects of a beverage product, including taste, color, stability, and nutrition. It will cover how factors like product composition, pH, and ingredient order can affect the final product.

6 Essential Tips for a Successful New Beverage Launch

Plan your perfect sip! Research your unique selling point and target market first. Then factor in temperature and packaging during recipe development. Find a copacker early for your ingredients.

Functional Beverages Going Back to the Basics (Part II)

If you missed part 1 on nutrient-rich functional beverages, check it out. Here's a sneak peek at ingredients rich in essential nutrients: chickpea (fiber, iron), egg yolk (phosphorus, B vitamins), chia (fiber, omega-3s), and raspberries (vitamin C, fiber).

Webinar: Using Acids in Beverage Formulations

This webinar teaches about using acids in beverages for flavor and to control pH. It's ideal for beverage developers who want to learn how to incorporate acids effectively.

Functional Beverages Going Back to the Basics (Part I)

Beverage trends emphasize a return to essential nutrients like fiber, omega-3s, calcium, choline, B-vitamins, vitamin C, vitamin D, iron, magnesium, potassium, and zinc.

All about Allulose: A Potential Option for Sugar Reduction

Sugar reduction remains a hot topic, driving interest in alternatives like Allulose. Stevia remains popular, but Allulose may gain ground, particularly in low-sugar formulations.

Organic Flavors: Change is Coming (This Winter)

The term "organic" is now federally regulated, ensuring produce is grown without synthetic pesticides or fertilizers, and processed foods contain no artificial additives or GMOs.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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