Beverage Survival Guide

Posted: May 6, 2020
In: Technical & Industry Guidance

Creating a beverage starts with an idea, but there’s so much more to consider before bringing a product to market. Prior to starting development, you will want to determine aspects such as:

What will the nutritional profile be?
Are the ingredients and product claims in line with FDA regulations?
How will you differentiate the product to make it stand out in the market?
What kind of packaging will the product be in and how does it need to be processed?

Our beverage survival guide will walk you through the beverage development process and help you craft a deliberate plan for your next beverage idea.

If you want to learn about other Imbibe resources, reach out to thedrinktank@imbibeinc.com.

beverage development, tools

Keep Reading:

How Are Shoppers Using AI to Choose Functional Beverages?

More shoppers now ask AI about their health before they reach the shelf. Here’s what that means for functional beverage brands, and how to earn trial when AI weighs in first.

Imbibe-Developed Beauty Hydration Slushie Featured in Food Ingredients First’s SupplySide Global 2026 Recap

Frozen formats add another layer of complexity to functional products, because cold serving temperatures can mute flavor and sweetness perception. A concept that tastes balanced at room temperature may fall flat once frozen.

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.