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Category: Technical & Industry Guidance

Insights

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.

Labeling in Apple-cation: How to Ensure Finished Product Compliance, Flavor Edition

Confused about flavor options (natural vs. artificial)? Our infographic helps! Consider cost, taste profile, and marketing goals. Great flavors sell! Get our guide and boost sales with Imbibe's expertise. Nearly half of consumers choose drinks based on taste alone!

Flavor Wheel – Strawberry

Not all strawberries are created equal! We go beyond "sweet" and "juicy" to understand flavor. Our "Flavor Lexicon" creates a shared language so we can bring your vision to life. This speeds up development.

Functional Ingredient Guidebook – Part 2: Your Guidebook for Functional Formulations is Here!

This guidebook helps you create tasty products with in-demand ingredients like protein, probiotics, and antioxidants. Get your free copy of the Functional Ingredient Guidebook and create healthy foods consumers will love!

Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 2

The trend towards healthier beverages is driving innovation in the industry. Here's a breakdown: Sugar Reduction, Reformulation, Labeling, Industry Pushback. How Imbibe Can Help: We can navigate the evolving regulatory landscape.

Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 1

FDA revamping "healthy" on food labels! Focus shifts to whole foods, healthy fats, and limits on sugar, sodium, and saturated fat. This aims for clearer labels and healthier choices. They're also exploring a front-of-package labeling system for more info.

Imbibe CCO Talks Beverage Formulation Challenges and Considerations at SupplySide West 2022

Imbibe, a beverage development company, attended SupplySide West with 18,000 attendees! Their Chief Commercial Officer, Andy Dratt, even presented on challenges faced during beverage formulation.

3 Ways Imbibe Can Support Your Next Product Launch

Imbibe helps businesses overcome ingredient shortages and supply chain disruptions by consolidating materials, providing turnkey support, and reformulating products. With expertise in securing ingredients and managing the entire product lifecycle, Imbibe ensures cost-effective, custom solutions.

Color me curious: What type of color (if any) is right for your next food or beverage?

The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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