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Category: In the Media

Insights

Consumers Turn to Beverages to Boost Mind & Body

Imbibe released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends will be COVID-19.

Imbibe releases its top 5 beverage trend predictions for 2021

This beverage industry forecast predicts people will seek healthy, unique drinks in 2021 due to the pandemic. It highlights trends like functional beverages and private label to address these needs.

Weight loss, relaxation shaping beverage trends

The passage clarifies that functional beverages, drinks promising more than just hydration, aren't a new trend. Coffee and tea, consumed for thousands of years, are classic examples.

COVID-19 cuts into away-from-home beverage sales

Pandemic shakes up beverage industry. Bottled water sales soar while restaurant soda sales dive. Consumers switch to immune-boosting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

Original functional beverages coffee and tea keep getting better

COVID-19 disrupts beverage trends. Bottled water sales rise while soft drinks slump, especially in restaurants. Consumers seek immune-supporting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

The pandemic will be a major influence on beverage trends in 2021, according to Imbibe. Consumers will likely seek healthy options and exciting flavors for at-home consumption.

Beverage Packaging Trends at a Crossroads

The beverage industry is exploring paper bottles as a sustainable alternative. Imbibe warns that switching from cans to aseptic packaging (like paper bottles) can affect a drink's taste, texture, and stability.

Imbibe Releases 2021 Beverage Trend Predictions

Imbibe forecasts 2021 drinks will be about health, comfort, and value due to COVID. Expect immune-boosting ingredients, plant-based choices, and familiar flavors for at-home treats. Look for growth in cocktail kits and global flavors to replace travel.

Crafting a better brew

Coffee and tea offer a wide variety of choices for taste and health. They boast caffeine, antioxidants, and other potential benefits like better digestion and relaxation.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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