Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Hydration drink companies can look forward to a bright, energetic future. It used to be that one hydration beverage dominated the market. Advertised to athletes, Gatorade, the longest-known [...]

Formulating with Immunity Ingredients – Not Immune to Roadblocks 

Angela Skubal, a Senior Scientist at Imbibe, has been able to support the development of many functional food and beverage products during her time in the industry. Recently, she took part in the [...]

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

page 1 of 2