#Trendspotting Cold Brew Coffee
Video: Cold Brew Coffee, Coffee brewed in cold water yields a sweeter and less acidic brew, which has contributed to the growth of the sub-segment of coffee: cold-brew.
Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage
Consumers are driving a “less is more” trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.
Fiber on the (Fore)Front of Packages
Americans consume 15g of fiber daily, below the 25-30g recommended. Despite its benefits, fiber lacks the appeal of protein. Foods like pulses, avocados, and oats are fiber-rich but often overlooked.
Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?
The clean label trend raises questions about its true impact on health and the food system. While it’s crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn’t always revived brands, while products thrive despite non-clean label components.
Category Insight: Clean Label Sweeteners Raise the Bar in Beverages
Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.
#Trendspotting – Enhanced Waters
Video: #Trendspotting – Enhanced Waters
Raise a Glass to Innovative Fruit and Vegetable Beverages
The legacy of Tang gives way to a surge in fruit and vegetable beverages, driven by health-conscious consumers. Cold-pressed juices, rich in veggies like cucumber and kale, dominate markets in the US and Europe.
How Are Flavors Born?
Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients.
Chart: How are flavors born.
The Protein Beverage Landscape
The protein market is booming, with U.S. drink sales expected to hit $6.7 billion by 2019 and global market at $43.3 billion by 2024. Originally in sports nutrition, protein now meets on-the-go needs.
Trend Walk Preview: Get a Taste of Beverage Trends on an Imbibe Tour around Chicago
Chicago’s beverage scene offers diverse experiences. Pickwick Coffee Roasters in West Town supports local communities, serving unique drinks like vanilla bourbon latte. The Wormhole Coffee in West Town/Wicker Park offers seasonal creations like Cool But Rude.