Capture Consumers with Less Traditional Vegetable Flavors in Your Next Beverage Launch:
Veggies are hot! From fancy dishes to surprising drinks, they’re everywhere. Stores offer more than just tomatoes, and consumers are loving these healthy beverages. Expect beet, spinach, and carrot flavors in drinks, with shelf-stable options coming soon.
Consider Black in Your Next Beverage
Goth food and beverages, like black and gray items, are gaining popularity. From lattes to ice cream, these products are visually striking and packed with health benefits like antioxidants and vitamins.
Product Inspiration: Lemonade Edition
Developing non-soda options is a top priority as CSD sales decline. Lemonades, often perceived as healthier, are ripe for innovation. Expect to see sparkling varieties, lemonade/tea hybrids, flavorful options, and those with added health benefits.
Meal in a bottle
Kim Folta of Imbibe underscores the importance of meeting consumer expectations for satiety and nutrients. Medical foods cater to specific nutritional needs or illnesses, including digestive disorders or food allergies.
#Trendspotting Summer Spotlight
Video: #Trendspotting Summer Spotlight
SupplySide West Podcast 27: Elements of a Successful Product Launch
Joe Farinella, VP of R&D at Imbibe, stresses the importance of planning for failure in new product launches. With 17 years of experience, he advocates for allocating extra time for trials and risk assessment.
Thriving Tea Segment Means Opportunities for Beverage Developers
The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.
Criteria for World Beverage Innovation Awards 2017 from Aparna Oak, Director of Flavor Innovation
Health and wellness fuel food and beverage innovation. As a judge for the 2017 World Beverage Innovation Awards, I emphasize origin transparency, sustainability, Non-GMO transparency, plant-based ingredients, and clear nutrition labeling to resonate with consumers.
IMBIBE’S CCO TO BE KEYNOTE SPEAKER AT PREPARED FOODS R&D APPLICATIONS SEMINAR CHICAGO
Andy Dratt, Imbibe’s Chief Commercial Officer, will keynote at the Prepared Foods R&D Applications Seminar in Chicago on Aug. 2, 2017. Addressing beverage trends and functional ingredients.
Imbibe’s Director of Flavor Innovation to judge World Beverage Innovation Awards 2017
Meet Aparna Oak, Director of Flavor Innovation and judge for FoodBev Media’s World Beverage Innovation Awards. With expertise as a certified flavor chemist, she contributes to creating innovative flavor concepts for potential clients.