Hyper-personalized Beverages
The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.
Hispanic Flavors and Fusions Inspiring Menus and New Product Innovation
Latin flavors are hot in the US food and beverage scene, thanks to the growing Hispanic population. Expect horchata drinks, spicy treats like mango chili lime ICEE, and more peppers on menus.
Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions
In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.
Think Pink for Your Next Drink
Pink is expected to be a trendy color for food and beverages in 2018, driven by social media’s influence. The success of Starbucks’ Pink Drink, which went viral and became a permanent menu item, highlights the power of colorful aesthetics.
IMBIBE RELEASES 2018 INGREDIENT TREND PREDICTIONS
Imbibe, a beverage development company, predicts these trendy ingredients for 2018 drinks: functional botanicals for stress relief and inflammation (like lavender and curcumin), and adaptogenic mushrooms (like chaga) for immune system support.
#Trendspotting December: Brain Boosting and Body Enhancing Ingredients to Watch in 2018
Video: Brain Boosting and Body Enhancing Ingredients to Watch in 2018, Expect ingredients like lavender for stress relief, curcumin for inflammation, adaptogens for stress management, and MCT oil and nootropics for brain function.
Food and Beverage Insights – Podcast Episode 2 – Goth Food
Food and Beverage Insights – Podcast Episode 2 – Goth Food
Shake Up Your Indulgent Beverage Offerings
Despite the health focus, over-the-top milkshakes (freakshakes) were a big trend in 2017. These creatively-loaded milkshakes are popular on social media, with BlackTap & Shake NYC being a famous example.
IMBIBE LAUNCHES PODCAST ABOUT THE LATEST FOOD AND BEVERAGE TRENDS
Imbibe, a beverage development company, launched a podcast called Food and Beverage Insights. The podcast discusses trends in the food and beverage industry, including savory beverages like vegetable drinks and broths.
#Trendspotting: Plant-based
Video: Plant-Based, Packaged Facts forecasts the dairy and dairy alternative beverage market to hit $28 billion by 2021, with plant-based alternatives making up 40%. New nut-based milks and other plant-based options like oat and hemp milk are trending.
