Trending: Shrubs – The Vinegar Based Drink You Might Want to Consider Developing Next
Shrubs, vinegary fruit-infused syrups, are gaining popularity in drinks and cocktails. They come in flavors like apple pie, beet & carrot, and strawberry hibiscus. Some Chicago bars are featuring them in cocktails like Celery Shrub and Sherry Cobbler.
Sweetener Strategies for 2018
Making healthy and tasty food is tough, especially with sugar reduction a must. One strategy is to go unsweetened, which works for drinks like water, milk, coffee, and tea.
Artificial Vs. Natural Color: What Makes Sense for Your Next Product?
When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.
2018 Trend Mega-List: Meat, Sweets, Plants and More
This is the introduction to a food trend prediction article for 2018. It mentions plant-based options will be a big trend.
Food & Beverage Insights: Plant-Based Podcast
Food & Beverage Insights: Plant-Based Podcast
Personalized beverages expected to be even trendier in 2018
In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.
FDA Changes to the Nutrition Facts Panel
In 2016, the FDA updated nutrition facts labels to make it easier for consumers to understand what they’re eating. This included highlighting calorie and serving size information, sugar content, and key nutrients.
What’s big in beverages? Health, innovation and sustainability
The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.
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Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts
Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.