Better-For-You Beverages
Imbibe, a beverage development company, tracks trends in foodservice and retail to predict upcoming beverage trends.
The Kombucha Boom
The article discusses the unexpected popularity of kombucha, a fermented and slightly alcoholic beverage. It highlights trends like home brewing kits, kombucha beer with hops, allowing some alcohol content, and even kombucha cocktails.
Transforming energy drinks with natural, organic ingredients
Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks’ health effects.
Clean-label appeal of beets drive new product development
Beets are gaining traction in sports nutrition and beverages due to their nitrates for blood oxygenation and recovery. Beet-It brand uses beets in shots and bars.
Eat with Your Eyes
Colorful beverages are attracting consumers’ attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.
Imbibe Welcomes New Senior Director of Marketing & Business Development
Imbibe, a leading beverage development company, strengthens its growth by appointing Lauren Williams to Senior Director of Marketing and Business Development.
Separate Yourself from the (Six) Pack – Alcohol Overview in QSR and Fast Casual
Fast food and fast casual restaurants are offering more alcoholic options like beer, wine, and cocktails to attract customers who want to stay and drink, even though takeout is still popular.
Next-Gen Protein
Consumers want more grams of protein per serving, more options for protein sources, and protein on-the-go. The trend shows no signs of slowing down and the market is expected to reach $21.5 billion globally by 2025.
Bedtime Beverages
The beverage market offers various sleep-supporting options besides supplements. Products include Som Sleep drinks with melatonin, valerian root-infused milk from Sleep Well.
Finding Function & Novelty in Retail and Foodservice
Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.
